Hi everyone, it’s the final day, and for those who’ve followed all 30 editions, I’m truly grateful. It’s been an incredible journey, and I’m glad we’ve reached the end together.
We’ve talked a lot about distribution—maybe more than I ever imagined. There’s the standard market distribution everyone knows, and then there’s embedded distribution, the kind that often flies under the radar.
I wanted to shine a light on this because, especially in our world, it’s a type of distribution we rarely take seriously. I’ve seen firsthand how embedding products into other platforms can work beautifully, and also how it can miss the mark if not executed thoughtfully. But the potential is enormous.
I’m not talking about creating a super app or trying to monopolize everything. Instead, think of it as collaboration over competition, understanding the loops your product lives in, and optimizing every smart hack. Knowing which channels work, understanding your audience, and experimenting thoughtfully can create real advantages.
One practical way to think about it: pick an app you use often and imagine how another product could fit seamlessly into it. What would make that integration meaningful? That simple exercise can uncover opportunities that aren’t immediately obvious.
I hope you’ve learned something useful and found this series interesting. It’s been challenging to produce, but I’ve loved every bit of it. I’m looking forward to doing more hack-focused explorations in the future, and I’d love to hear your thoughts or ideas for the next one.
Thank you for joining me on this journey.