Hi everyone, happy Saturday.
It’s Day 14, and I hope your weekend’s going well so far, so good on my end.
I’ve been thinking again about loops. We’ve discussed social loops, where people share your content, and product usage loops, where using your product attracts new users. But there’s another layer to this that I find really fascinating when creation itself becomes distribution.
Think about Notion. Someone creates a goal-setting or content calendar template and shares it. Another person duplicates it, and suddenly, they’re not just using the template, they’re using Notion. The creator has, unknowingly, distributed Notion.
It’s the same with Google Sheets, Docs, or Canva. People create templates, trackers, resumes, and pitch decks, and then share them online. Each time, the product spreads quietly through something people genuinely find useful.
You’ll notice this a lot once you start paying attention: Airtable bases, Figma community files, Webflow templates, and even GPT prompt libraries. Each creation carries the parent product inside it. When someone downloads a Figma UI kit or tries a GPT someone built, they step into the product’s ecosystem.
That’s what fascinates me. It’s distribution that doesn’t feel like distribution.
It’s when your product becomes the canvas for other people’s creativity, and every time they share what they built, they’re also sharing you.
So yeah, that’s where my head’s been today. It’s a quiet but powerful kind of loop, one where user output becomes your next input.
Enjoy your weekend, and I’ll see you tomorrow for Day 15.
Amos