Hi everyone,
So today, I want to talk about experience; something I’ve touched on a few times, but it really deserves its own day.
Experience is interesting because it’s deeply tied to expectations. You can’t separate the two. When people use your product, what they experience either meets, exceeds, or falls short of what they expect, and that difference can make or break your distribution.
Now, here’s what’s changed: the standard for experience has gone way up. We live in a time when tools are getting easier, faster, and smarter. There are platforms teaching people how to use complex tools, and that’s fine; some tools should require a bit of technical skill. But for most products, simplicity wins. The best tools feel effortless.
There’s this concept I came across called perceived simplicity, the idea that a product can do complex things, but still feel simple. Think about WhatsApp. It looks extremely basic: just chats and texts. But under the hood, it’s loaded with features: HD file sharing, group calls, backups, everything. It’s quietly powerful. That’s what persistent simplicity looks like.
And if you’re building for distribution today, that kind of experience is non-negotiable. Because distribution isn’t just about getting your product everywhere, it’s about how people experience it when they get there.
If someone integrates your product into an AI platform(and vice versa), and it takes 10 steps just to get started, that’s a no-no. The friction kills the flow. Your experience has to match the expectations people now have in an AI-powered world where speed, clarity, and ease are the norm.
The truth is, there’s no room for “below expectations” anymore. People are chatting with AI tools that respond instantly and anticipate their needs. They expect the same level of ease from you.
So when you think about distribution, whether your product lives inside another platform or others integrate into yours, ask: how smooth is the experience? How fast can someone go from “discovering” to “using”?
Because the easier it is to use, the faster it spreads. And when experience and expectations align, distribution becomes almost natural.
Thank you.