Hi everyone,
It’s day 22, and honestly, it’s been quite a ride. There’s still so much to explore, but at this point, what really matters is what’s worth saying.
I’ve tried to keep this whole series grounded for marketers, but today something’s been sitting in my head, and it leans a bit into product thinking. I can’t ignore it.
Because here’s the thing: for distribution to really work, your product has to be built for it.
I remember reading an article that made a point I can’t stop thinking about: imagine if business leaders and marketers could make product-level adjustments as easily as they make campaign tweaks. Like, how we create landing pages, give out coupon codes, or customise onboarding flows on the fly. Imagine if product teams built with that same flexibility in mind.
Distribution becomes ten times easier when your product is built for distribution, when it’s modular, pluggable, API-ready, and easy to embed.
Because if your product is rigid, every integration becomes a project. You’ll need five developers, long timelines, and endless discussions. But if your product is flexible, if it’s designed like a platform that others can build on, distribution starts to happen almost naturally.
That’s the sweet spot: when marketers can execute distribution ideas without waiting on an entire dev sprint. Sometimes you may not even need a developer at all.
So if you work in product, build with distribution in mind. If you’re a marketer, push for it. The more flexible your product is, the easier it is to distribute and the easier your job becomes.
See you tomorrow.