Day 24: Distributed by Workflow

How your product fits where people already work

Hi everyone, so this is day 24, and I think I’ve probably touched on this before in a few of the previous issues, but it’s one of those things worth returning to: workflow and distribution.

It’s something that’s really, really important for B2B brands, and honestly, even B2C products can learn from it. When you think about distribution, you can’t just think about channels or partnerships; you have to think about where your users actually work, and how they work.

Let’s say you’re building for marketers. What tools do they open every day? Slack, Notion, Figma, Google Workspace, maybe Asana or ClickUp. The smartest thing you can do is to look at that workflow and ask: how can my product live inside that?

That’s why you see these platforms constantly embedding into each other. Notion connects to Slack. Figma integrates with Asana. Loom works inside Jira. They’re all thinking the same thing — distribution through workflow.

It’s not just about being seen; it’s about being useful in context. If your product naturally fits into someone’s daily flow, you don’t have to fight for their attention. You become part of the way they already get work done.

And that’s the key idea — the more invisible your product feels inside someone’s workflow, the more powerful your distribution becomes.