The 10th issue of Engineering for Marketers feels like the right moment to step back and ask a big question: what does the future of marketing look like?
Not the buzzwords, not the hype, but the real shifts happening in how marketing is practised. Because if you’ve been paying attention, you’ll notice something: marketing is getting more technical by the day.
For this conversation, I brought in two brilliant minds who live at the intersection of marketing, systems, and AI: James Praise (product marketing consultant for B2B & SaaS, and the founder of Marketing In Action newsletter) and Bolaji Anifowose (B2B SaaS marketer and GTM engineer with deep expertise in partnerships, integrations, and scaling revenue).
Together, we unpacked:
How SaaS and APIs are reshaping the modern GTM stack
Why AI is multiplying marketing output — but only if you know how to guide it
The rise of GTM engineering and why it might be the most important “new role” in marketing
Why creativity + technical skills are no longer optional, but baseline
What all this means for the next generation of marketers
It’s part history lesson, part playbook, and part forecast of where things are headed. You’ll walk away with a clearer sense of how to position yourself in this new era of marketing, one where understanding tools, systems, and workflows matters just as much as storytelling.
I’m excited for you to hear it.
