The Rise of GTM Engineering: SaaS, AI, and the Future of Marketing.

A Conversation with James Praise and Bolaji Anifowose

Oct 12 • 

Engineering for marketers

, 

Amos Feranmi

, 

James Praise

, and 

Bolaji Anifowose

1

September 2025

Issue X: Why the Future of Marketing Is Technical

With James Praise & Bolaji Anifowose on AI, SaaS, and the new era of marketing

Sep 25 • 

Amos Feranmi

, 

Bolaji Anifowose

, and 

James Praise

8

2

2

1:47:28

A Special Issue: Break the Loop

In this special edition of Engineering for Marketers, Onyinye shares how marketers can use AI agents as digital co-workers to scale themselves, save…

Sep 19 • 

Amos Feranmi

 and 

Onyinyechi Nwankwo

3

2

A Ninth Issue: Make It Real

A Beginner’s Guide

Sep 4 • 

Amos Feranmi

2

1

August 2025

An Eighth Issue: Almost Something

Chatgpt Agent mode for Marketers

Aug 17 • 

Amos Feranmi

A Seventh Issue: As If It Matters

What Time Really Means

Aug 3 • 

Amos Feranmi

5

2

1

July 2025

A Sixth Issue: This Is Still the Work

One bot to rule the tasks

Jul 14 • 

Amos Feranmi

6

1

A Fifth Issue: Clear Eyes, Full Prompts

No vague inputs, no wasted clicks

Jul 1 • 

Amos Feranmi

3

June 2025

A fourth issue: Keep it moving

No lazy prompts, no lazy tracking

Jun 22 • 

Amos Feranmi

📊Tracking Custom Events in Mixpanel

Last time, we walked through how to set up Mixpanel using the init tag.

Jun 22

GUEST POST: Stop Asking AI to Be Your Designer

(And What to Do Instead)

Jun 18

1

📊 Getting Started with Mixpanel via GTM

Let’s get a bit more technical today.

Jun 14 • 

Engineering for marketers

1