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Issue XI: Past the Playbook
Welcome to the difficult part.
Jan 5
•
Amos Feranmi
2
The Rise of GTM Engineering: SaaS, AI, and the Future of Marketing.
A Conversation with James Praise and Bolaji Anifowose
Oct 12, 2025
•
Engineering for marketers
,
Amos Feranmi
,
James Praise
, and
Bolaji Anifowose
1
Issue X: Why the Future of Marketing Is Technical
With James Praise & Bolaji Anifowose on AI, SaaS, and the new era of marketing
Sep 25, 2025
•
Amos Feranmi
,
Bolaji Anifowose
, and
James Praise
9
2
2
A Special Issue: Break the Loop
In this special edition of Engineering for Marketers, Onyinye shares how marketers can use AI agents as digital co-workers to scale themselves, save…
Sep 19, 2025
•
Amos Feranmi
and
Onyinyechi Nwankwo
3
2
A Ninth Issue: Make It Real
A Beginner’s Guide
Sep 4, 2025
•
Amos Feranmi
2
1
Most Popular
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Engineering for Marketers Issue #1
Jun 6, 2025
•
Amos Feranmi
13
12
1
Issue X: Why the Future of Marketing Is Technical
Sep 25, 2025
•
Amos Feranmi
,
Bolaji Anifowose
, and
James Praise
9
2
2
A second issue; Let’s do this
Jun 9, 2025
•
Amos Feranmi
7
A Sixth Issue: This Is Still the Work
Jul 14, 2025
•
Amos Feranmi
6
1
A Seventh Issue: As If It Matters
Aug 3, 2025
•
Amos Feranmi
5
2
1
A third issue: No turning back
Jun 12, 2025
•
Amos Feranmi
5
2
The Issues
See all
Issue XI: Past the Playbook
Welcome to the difficult part.
Jan 5
•
Amos Feranmi
2
A Special Issue: Break the Loop
In this special edition of Engineering for Marketers, Onyinye shares how marketers can use AI agents as digital co-workers to scale themselves, save…
Sep 19, 2025
•
Amos Feranmi
and
Onyinyechi Nwankwo
3
2
A Ninth Issue: Make It Real
A Beginner’s Guide
Sep 4, 2025
•
Amos Feranmi
2
1
Technical Walkthroughs
See all
📊Tracking Custom Events in Mixpanel
Last time, we walked through how to set up Mixpanel using the init tag.
Jun 22, 2025
📊 Getting Started with Mixpanel via GTM
Let’s get a bit more technical today.
Jun 14, 2025
•
Engineering for marketers
1
🛠️ How to Set Up GA4 (With GTM)
When I was choosing a platform to start with, I went for something simple but essential.
Jun 14, 2025
Recent posts
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An Eighth Issue: Almost Something
Chatgpt Agent mode for Marketers
Aug 17, 2025
•
Amos Feranmi
A Seventh Issue: As If It Matters
What Time Really Means
Aug 3, 2025
•
Amos Feranmi
5
2
1
A Sixth Issue: This Is Still the Work
One bot to rule the tasks
Jul 14, 2025
•
Amos Feranmi
6
1
Engineering for Marketers
Engineering for Marketers is a newsletter about using AI in marketing and making sense of the technical side of modern marketing
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